The Art of MINI Special Editions

While there’s no shortage of MINI Coopers around the Loudoun County area, some auto aficionados want to stand out from the crowd — and the MINI Cooper Special Edition models fit the bill perfectly. The newest general of MINI Special Edition models unveils three options for the 3- and 5-door Hatch and the MINI Convertible:

• The MINI Clubman Untold
• The MINI Countryman Untamed
• The MINI Resolute Edition 

Get to learn how these exclusive creations are engineered, and reserve your MINI at MINI of Sterling!

Why are MINI Special Edition Models So Popular?

The MINI brand has a long history of special edition vehicles with the debut of the MINI 1000 Stripey LE nearly 50 years ago. Since then, over 30 models have emerged to the delight of MINI enthusiasts around the world. “Special editions are an intrinsic part of MINI. We are well aware of the tradition and the expectations they arouse, which is why we put so much time and care into their design,” says Ralf Dietmann, 48, Head of Product Management for the current MINI generation.

How Are MINI Special Edition Models Created?

Each MINI Cooper special edition has a long production timeline of two to three years. “With special edition models, we focus on refining the character and design of MINI even further,” says designer, Evelin Hartmann. “We want to make them stand out more than the regular models so that they make a statement for the brand.”

• MINI special edition models are catered to a more niche market, which allows for bolder designs and more intentional styling.
• Designers use mood boards to brainstorm the mood and look of potential designs. 
• Paints, leather samples, fabrics, and yarns are tested together to create unique color schemes.
• A limited number of concepts are chosen for refinement, and a full-size prototype is sent to the chief designer, Oliver Heilmer.
• A decision is created, and the serial car production begins — and arrives in the DC Metro Area shortly thereafter.

Discover the MINI Special Edition Models Today

Whether you’re interested in a MINI Cooper special edition or a standard model, the team at MINI of Sterling can walk you through our new inventory to find your match. Contact us to learn more about the MINI lineup or take your test drive at our showroom, just a short drive from the DC Metro Area and Dulles Airport area.